Warner Bros. takes home a CLIO Award for experiential stunt that brought Godzilla to life.

Poster for the movie 'Godzilla: King of the Monsters' showing Godzilla in a blue-lit stormy environment.

WHAT WE KNOW

Brand observation: Godzilla’s roar was one of the studio’s most marketable assets — but best practices caution marketers to develop “sound-off” creative for social.

Audience observation: Moviegoers flock to Twitter to find out what’s happening in entertainment and join the roar of the crowd about the next big action flick.

WHAT IF…

We could harness the roar of the crowd on Twitter to create an activation worthy of the king of the monsters?

A giant robot resembling Godzilla in a rainy setting with helicopters flying nearby.

We brought the king of monsters to life with an interactive installation designed to get people talking about Godzilla.

Experiential build and drone footage: Drissi Advertising

A digital billboard featured real-time Tweets and a live conversation meter that would trigger Godzilla’s roar.

People gathered outside ArcLight Cinemas with a large Godzilla statue visible on the building in the background, and a digital screen promoting the Godzilla movie.

Digital Billboard: Telescope

THE RESULTS

Entertainment Grand Clio Winner

National news coverage (CBS, ABC)

Organic social buzz (Twitter, Meta, Snap)

A large building with a dinosaur head sculpture, possibly a T-Rex, with smoke and blue lighting effects coming from its mouth at night.

Godzilla figure standing on a building rooftop at night, with city lights visible in the background, during a news segment about Godzilla's encounter with the Cinerama Dome.

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