Hello!

My name is Rob. I’m in the idea business.

A smiling man with a beard, wearing a black cap and a bright blue t-shirt, standing with arms crossed in front of a pink illuminated 'LOVE' sign.
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A social media and brand strategy leader with 15+ years of experience bringing the world’s most iconic entertainment franchises to life on social.

At Think Jam, my team shaped the social voice and fueled fandom for iconic franchises, including The Lord of the Rings: The Rings of Power, The Hunger Games, Twilight, and Paddington Bear — and led award-winning campaigns for Dune: Part Two and Godzilla: King of the Monsters. My work blends cultural fluency with data-driven strategy, turning audience insights into social content that sparks conversation and drives results.

This website showcases some of my favorite campaigns to highlight skills that I can bring to your team.

Not all superheroes wear capes. Some just write great briefs and know how to get shit done.

Three people in formal attire posing on a staircase at night, with an image of the Joker behind them and lit streetlamp decorations around. This was from the world premiere event for Joker film release.

Social Strategy

  • Brand identity (voice, tone, vibe)

  • Community management

  • Creative best practices

  • Franchise strategy planning

Platform & Agency Partnership

  • Lead with empathy

  • Inspire with ambition

  • Write tailored creative briefs

  • Collaborate on innovative ideas and bespoke platform activations

Research & Insights

  • User behavior research

  • Insights that inform creative brief

  • KPI measurement framework

  • Creative optimization

Creative Development

  • Brainstorm provocateur

  • Narrative architect

  • Art direction

  • Content creation

  • Custom tech & innovation

THE WORK

  • Shorty Award Audience Honor for Entertainment

    Re-igniting Hunger Games Fandom. 22 Creators. Exclusive access. Global amplification.

    Case study
  • Graphic for NFL Thursday Night Football featuring the NFL and Amazon Prime logos with bold text 'Thursday Night Football' on a shield-shaped background in shades of blue.

    Prime Video launches Twitter TrendZone ahead of Thursday Night Football.

    Case Study
  • Fictional scene of Pikachu, a Pokémon character, wearing a detective hat and neon lights in the background, with a city street setting.

    Detective Pikachu assembles an army of Pokémon partners on Twitter.

    Case Study
  • People gathered outside the ArcLight Cinemas at the base of a large Godzilla statue in Los Angeles.

    Godzilla takes over the Cinerama Dome. Tweet to hear him roar!

    Case Study
  • Billboard advertisement featuring two characters from the movie 'Fantastic Beasts' in a cityscape, with various digital screens and billboards surrounding.

    Warner Bros. and Twitter take over Times Square to celebrate Fantastic Beasts: The Crimes of Grindelwald.

    Case Study